Contexts for Branding and Promoting Programs
| Role | Name as printed | Affiliation as printed | Paper |
|---|---|---|---|
| Moderator | Sarah Beth Hopton | University of South Florida → University of South Florida | |
| Presenter | Quan Zhou | Metro State University | Re-thinking, Re-programming, Re-branding: Charting the Future of a Technical Communication Program at an Urban, Working-Class State University |
| Presenter | Nick Carrington | Cedarville University → Cedarville University | Redefining and Rebranding an Effective Program |
| Presenter | Diane Martinez | Western Carolina University → Western Carolina University | Increasing Program Enrollment: Clarifying Technical Communication to University Colleagues |
| Presenter | Rick Mott | Eastern Kentucky University → Eastern Kentucky University | Social Media's Roles in Program Administration |
| Presenter | Sarah Beth Hopton | University of South Florida → University of South Florida | Register Now! A Semantic Network Analysis of National TCSP Marketing Collateral |
Source
2014 proceedings on cptsc.org. Names link to a person page only for people listed at two or more conferences.
Read from the program by font. The editors' round table lists editors without pairing them to journals. Eight listings carry no institution.
Cite as: CPTSC annual meeting. “Contexts for Branding and Promoting Programs.” 2014 Proceedings, session 7C. Via CPTSC Program Reader, November 02, 2026. The text of the paper is not republished here.